The event raised money for sick kids. Watch video
NEW BRUNSWICK -- For a dollar, members and supporters of Phi Sigma Kappa fraternity at Rutgers took a whipped-cream pie in the face to raise money for the Rutgers Dance Marathon.
The dance marathon happens in April and raises money for the Embrace Kids Foundation, which helps sick kids.
"It's all about the kids," said Roy Ayikkara.
Students hustled up and down the street in front of Brower Commons asking to get their hair ruined.
While incredibly messy, "It's satisfying that you help these kids," said James Reidel, president of Phi Sigma Kappa.
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